Released on: October 10, 2007, 3:57 am

Press Release Author: SBD

Industry: Automotive

Press Release Summary: New SBD report, Opening up the Telematics and Navigation
Markets for Success in China, provides insight into key players, trends and
strategies

Press Release Body: A new industry report from SBD, the specialist research and
consulting company, identifies a bright future for navigation and traffic
information in China but it urges the automotive industry to see through the
characteristic hype surrounding telematics to focus on the real end user needs and
market drivers.

The report, launched at this week's ITS World Congress in Beijing, answers the
following key questions and more:

. Which services and products will be successful?
. What strategies are non-Chinese companies developing?
. Who are the key stakeholders in the emerging Chinese telematics industry?
. How fast will the navigation and telematics markets grow in China?

In its new report, Opening up the Telematics and Navigation Markets for Success in
China, SBD brings its trusted experience and insight to present a fact-based
approach to understanding end user needs, analysing China's technical infrastructure
and forecasting the market potential.

"Our latest study breaks down the language barriers that have traditionally limited
the ability of foreign companies to gain a deep understanding of the market and
technical trends in China," says David McClure, SBD's Director of ITS & Telematics.
"I believe that we have uncovered the real needs that are driving the Chinese
telematics and navigation markets and I am confident that the report will make a
significant difference to our customers' product planning and investment decisions."

"Vehicle manufacturers, equipment suppliers and service providers are making their
first tentative steps into China," continues McClure. "Our aim is to support them
with detailed information and a pragmatic outlook that builds on our long experience
of telematics and navigation around the world. The end goal is to help our customers
take advantage of the opportunities whilst avoiding the obstacles that they will
face on the way."

A sample of the report and details of how to order a copy can be found at the SBD
web site at www.sbd.co.uk. Further information can be obtained from Juanita Appleby
on +44 (0) 1908 305107. ENDS


Web Site: http://www.sbd.co.uk/mediamenu.htm

Contact Details: Contact: Juanita Appleby
SBD - The Old Brewery, The Stocks, Cosgrove, Northamptonshire, UK MK19 7JD
Tel: +44 (0)1908 305107
Email: jappleby@sbd.co.uk
www.sbd.co.uk